The founder of the art business Crated, Madison Maxey suggests that creativity is the heart of successful ergonomic design. In this brilliant talk, we are invited to consider what makes someone fall in love with an object versus when it does not feel quite right -- and how to avoid that.
TEDArchive presents previously unpublished talks from TED conferences.
Enjoy this unedited talk by Madison Maxey.
Filmed at TED@NYC 2014.
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