Pantene 'Strong is Beautiful' Campaign: "Dad-Do" Case Study |
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Pantene invents "dad-dos" (like hair-dos) to show that even macho dads can -- and should -- spend quality time with their daughters, which helps girls be more self-confident, more self-reliant, and more successful. For more information about this Pantene case study, visit: https://causemarketing.com/case-study/pantene-strong-is-beautiful-dad-do-case-study/
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