The Pricing Masterclass with Madhavan Ramanujam & Pete Flint |
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Madhavan Ramanujam is a legendary “pricing whisperer” among tech unicorns including Trulia, Etsy, Uber, Amazon, Evernote, and more. He is the author of 'Monetizing Innovation' and a partner at Simon-Kucher.
Today, Madhavan and Pete (General Partner at NFX) are sharing the frameworks, tactics, and hidden truths Founders need to know about pricing - and how, when done correctly, it can dramatically lever-up growth. Madhavan and Pete discuss topics in the pricing world like how: - Pricing is a blindspot for startups. - How to Test Willingness-to-Pay - Acceptable, Expensive, or Prohibitively Expensive? - How To Think About Pricing During Extreme Swings - What to do when customer demand is spiking - What to do when you are losing demand - Think creatively about value and market share in a downturn - How You Charge vs How Much You Charge - Five Monetization Models That Work, Time And Time Again - Subscription - Dynamic Pricing - Market-Based Pricing - Freemium - Why 72% of Attempts to Monetize Innovation Fail - The 4 Ways Your Monetization Fails - Feature Shock - Minivation - Hidden Gems - Undead - Frameworks for Avoiding Monetizing Innovation Failures - P.S. Pricing Principles Applied to Life Madhavan also walks us through some never before heard pricing case studies on companies he's worked with like: - Etsy - Uber - Amazon - Evernote |