Masterclass | UX: Shifting to a Customer-Centric Mindset |
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Is the current rush to digitize in your organization the result of an accelerating transformation or the abrupt start of a bigger change?
Before diagrams and wireframes, personas and journey maps, and well before usability testing, the missing step is an answer to the correct question: How do customers adapt? Dream big and discover new innovations to challenges you didn’t even know existed, as Jonathan Kochis guides you through the UX methods and processes necessary to understand and design for your customers. Instead of moving quickly to design solutions, learn how to step back, understand the situation, and find seeds of better possibilities. |