Bob Proctor (born July 5, 1934) is a Canadian self-help author who identifies himself as a philosopher. He is best known for his New York Times best-selling book You Were Born Rich (1984) and a contributor to the film The Secret (2006). Proctor's material has maintained the idea that a positive self-image is critical for obtaining success, frequently referencing the Law of Attraction. This includes all the books he has authored as well as seminars he conducts, and videos shared.