I will take you on a journey, from my childhood to a lot of different places, among them "The Greater Bay Area". I've always had to adjust growing up – due to moving a lot with my family – which naturally was a struggle back then, but it’s something that has become a strength and a tool I use in my profession. Furthermore, I will share my knowledge about the development of China, the Chinese consumer and cultural differences, and why understanding this is important for the future. I have a 20-year track record in customer insight, innovation and industrial design. I’m the founder of C’monde Studios – often named among Hong Kong's top innovation and industrial design agencies.
I was one of the early influencers in Sweden to identify the challenge of a widening gorge between market insight and production output, and in 2005 was one of the early movers from the service industry to arrive to Hong Kong with the investment backing of two renowned Scandinavian design agencies – No Picnic and Veryday.
In 2010, I founded C’monde Studios in Hong Kong at the best possible location for its unique access to China's Greater Bay Area. The company’s aim is to serve global companies with insight, innovation and industrial design with focus on user driven innovation for the Chinese customer. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx