Join brand designer Whitney Kerney on Adobe Live as she refreshes the brand identity for Remi + Gold, an Austin-based Floral Studio. From color palettes to font selection, to logo design - Whitney will share her full branding and identity workflow in Adobe Illustrator! Stick around for part two as she shows you how to quickly create patterns and design elements in Adobe Fresco!

Guest Whitney Kerney is a brand designer and owner of WK Creative Studio based in Jacksonville, FL: https://www.wkcreativestudio.com/

Host Kieron Lewis is a freelance graphic designer based in London, UK: https://kieronlewis.com/

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Join us LIVE on Behance: https://www.behance.net/adobelive

Chapters
00:00 Start
2:00 Intro to Whitney’s Work
4:10 Discussing Brand Strategy
6:02 Creating a Moodboard in Illustrator
9:27 Tips for Staying Organized with ADHD
12:34 How to Find Your First Branding Clients
16:57 Designing for Yourself vs Designing for a Client
27:35 Whitney’s Career Background
40:00 Pantone Connect Illustrator Plugin
57:02 How to Approach Pricing for Clients
1:02:15 Finding Work / Life Balance
1:11:00 Discussing Font Inspiration
1:29:24 Discussing Brand Fonts
1:43:05 How Many Revisions Allowed for a Client
1:46:33 Working on Projects that Don’t Interest You
1:50:20 Stream Recap

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Rebranding for a Floral Studio with WK Creative - 1 of 2 | Adobe Creative Cloud
https://youtu.be/1mJNzvm2ufY