Based on Dr. Taylor’s latest parenting book of the same title, this keynote address explores the powerful role that technology plays in the development of children in the 21st century. Dr. Taylor examines the technology that they are now using that are shaping their lives, including movies, television, video games, the Internet, mobile phones, and texting. He then considers the specific ways, both healthy and unhealthy, that technology influences children. Finally, Dr. Taylor explores seven areas that are impacted by technology and offers practical insights and strategies for ensuring that this media-fueled world is used as a tool to foster positive development rather than as a weapon that hurts children’s development.