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Ricardo Benítez is a millennial designer and engineer from Venezuela living in Madrid. He has developed several entrepreneurial projects and is now dedicated to help companies to innovate through design. Last year he received a challenge from the TEDxCibeles team and got involved in a very special project to solve it.

Benjamin is a young strategic designer and entrepreneur native from Belgium. He started studying communication and marketing in Brussels and came to Madrid to study an additional master in strategic design and innovation.In his free time he likes traveling, hiking and cooking. In 2014 he married passion and innovation when he founded Cooks in town. His project aims to create moments that bring people together to rediscover the pleasures of sharing food.His interest in social innovation is at the top of his concerns. His philosophy of “with people for people” summarises his belief that only through social innovation we can achieve a sustainable society in the future.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx