Get Luminar AI here: https://bit.ly/Lum-AI with discount code ATSKY10
What is the best photo editing software / app / program for beginners and new photographers in 2021? It's a question I've been asked a lot over the years and in this video I have the answer for you. I'll tell you a bit about some alternative editors that I love and why, as good as they are, there is in fact a better option for the newbies just getting started. And that's Luminar AI.

Lightroom and Photoshop are amazing. I've been using them since their first versions and now after years of learning, there's not a lot I can't do with them. But do you see the problem in that? Years of learning. So I think new photographers need something that fits the following criteria:

1: Is it easy to learn and use?
Absolutely. It doesn’t come much easier than a one-click fix. You can leverage as much or as little AI as you like. From there you can progress to the sliders that can enhance your photos simply by moving the sliders to where you like them.

2: Is it affordable and good value so you're not over-investing
I look at it this way, I’ve spent 10’s of thousands of dollars on camera gear. Now while you may not have spent anywhere near that amount, I imagine you’ve probably invested a reasonable amount in your camera and lenses. So spending around $100 to get the tool to edit the photos is a drop in the ocean in comparison and to me represents exceptional value. You pay once. It’s yours forever.
As I mentioned Adobe moved to a subscription model so you never own but continually pay. So on that note. Luminar for the win.

3: Does it have powerful tools that grow with you as your skillset improves?
Recently I’ve been using Luminar for my high end high paying architect clients, I use it to edit my landscapes and I didn’t even touch on the AI portrait retouching tools that are in the software. So yes, it most definitely has the scope to grow as your skills improve. It basically holds your hand on your photographic journey. Not ready for the complex stuff? Don’t worry, try these templates. Want a bit more control. Cool, Dive into the advanced tools.

4: Is it well supported?
Subscribe to my channel for more free training and demos of how I use Luminar, there are other great instructors on youtube too, and Skylum has upped their customer support game over the last couple of years too.

I hope you find this video useful. It is not a sponsored video. But I do get a small commission when you use the discount code to buy the software. So it's a win-win there. I have a lot of other tutorials and help on this photo editor so please reach out if you need me!

Thanks so much for watching! 🙏 I'd love to hear your thoughts in the comments!

My Camera Equipment:
📷 Camera: https://amzn.to/3j3fQan
📷 My Wide Angle Lens: https://amzn.to/3j9I1Vb
📷 Nifty fifty: https://amzn.to/3ifmY2t
📷 Mid-range zoom: https://amzn.to/33Xltkc
📷 Telephoto Lens: https://amzn.to/3cBAyMo
📷 Tripod Head for architecture: https://amzn.to/30cbJBq

My studio set up:
🎤 Rode NT-USB: https://amzn.to/331DAGw
📷 Nikon D850: https://amzn.to/3j3fQan
📷 Lens: https://amzn.to/2RZzV5M
🖥️ Monitor: https://amzn.to/346A64E
🚥 Coloured Lights: https://amzn.to/2RXBuRA
🚥 Hub to control the lights: https://amzn.to/367y0nF
💡 Salt Lamp: https://amzn.to/364xiHQ

These are affiliate links to the equipment I use - they are not sponsored by the manufacturer in any way. If you use these links it costs you no more than normal, but the small commission I get helps me to keep providing free content for you guys. Thanks for supporting the channel. I really appreciate it. ​​🙏​

YOU CAN FOLLOW ME AND MY WORK HERE:
Architecture: https://www.instagram.com/nz_architecture_photography
Website: https://www.architectural-photography.co.nz/
My Landscape Prints: https://www.newzealandscapes.co.nz
Landscapes: https://www.instagram.com/newzealandscapes
General Instagram: https://www.instagram.com/anthony_turnham_photography
Website: https://anthonyturnham.com
Business Website: https://www.snapphotography.co.nz