How can we tackle climate change? If we, as citizens, consumers, companies and governments join forces with the help of positive reinforcement and incentives, we can guarantee a bright future for the next generation. In his TEDx Talk, Mauro elaborates on the impact of incentives towards a more sustainable lifestyle.

Mauro Di Benedetto is a serial entrepreneur with strong expertise in sustainability and digital innovation. Mauro is the co-founder and CEO of Kiri Technologies, the first company incentivizing the adoption of sustainable behaviors through a digital coin. He created the first green incentive system in the history of the automotive industry in partnership with the Stellantis group. Mauro works directly with founders and C-level executives of several multinational companies worldwide with whom he reshapes the future of innovative sustainability. Mauro holds an MSc in International Business from IE Business School (Madrid, Spain) and a BSc in Business Management from Bocconi University (Milan, Italy). Mauro Di Benedetto is a serial entrepreneur with strong expertise in sustainability and digital innovation. Mauro is the co-founder and CEO of Kiri Technologies, the first company incentivizing the adoption of sustainable behaviors through a digital coin. He created the first green incentive system in the history of the automotive industry in partnership with the Stellantis group. Mauro works directly with founders and C-level executives of several multinational companies worldwide with whom he reshapes the future of innovative sustainability. Mauro holds an MSc in International Business from IE Business School (Madrid, Spain) and a BSc in Business Management from Bocconi University (Milan, Italy). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx