User Experience Design is the integration of psychology and technology. Prithika Madhavan draws a connection between technology and psychology as she unframes the conventional checklist that is life. She shares her philosophy about how UX can transform lives in the simplest everyday sense.


Prithika strives to find solutions to everyday problems through design. She believes that design is a means to craft solutions to real world issues.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx