"Get Globally Fit — Reduce the Waste-line and get to a better Bottom (line that is)."

How globally fit is your department, your company? Is your TMI (translation mass index) dangerously high and threatening your organization's "health" by hindering vital go-to market strategies? Is your trans-fat content just that -- a blockage clogging your efforts to quickly break into new markets? Do you feel the burden of idiom bloat as you struggle with each new translation effort? How does your TMIcompare with your peers? With your competitors? Are you wheezing away in the globalization slow lane as others pass you by?

Getting on the path to being globally fit means embarking on authoring best practices, embracing proven XML standards, and leveraging a set of tested technologies and processes. Learn how to reap the benefits of a future-proof globalization strategy that can cut the fat out of your organization's collective diet, and speed your team's efforts to reach new markets more quickly and cost-effectively than ever before.

Join in this entertaining but nitty-gritty discussion with practical advice that you can incorporate immediately. Get introduced to the Global Fitness Program as Ben Martin outlines his TMI-trimming program. Get the skinny on achieving the goal of leaner content and fitter delivery. Learn how the "vague"aries of being vague and the "acronym"moniousness of acronyms impact your globalization efforts, and discover how the Arbortext environment can help get you to a Fitness Score that will make you proud!


About the Speaker

Ben Martin, Flatirons Solutions

A recognized expert in "write once and reuse" content management strategies, Ben Martin is an authority in reuse of information across multiple languages. Ben is the Director of Business Architecture with Flatiron Solutions, a consulting and systems integration firm specializing in XML-based publishing and content management solutions. Ben is a former Vice President of global content management for J.D. Edwards and has over 20 years of industry experience. He has also worked with consultancies on strategic projects for Microsoft and Qwest, and is a frequent speaker on content management topics. Ben holds a Master of Arts degree in Instructional Technology, and is co-author of the management book Masters of Change.

http://www.flatironssolutions.com



Presentation Date: Saturday, 25 July 2009, 9:00-10:30 AM Pacific/US