Order my first book 'Build, Don't Talk' here: https://amzn.eu/d/eCfijRu

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Smell good, feel confident. Use my code Raj10 to get additional 10% off all Blanko perfumes: https://hi.switchy.io/BlankoxRaj

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In this episode of Figuring Out Podcast with Raj Shamani we have Shark Peyush Bansal, Founder and CEO of Lenskart and we have discussed:

-How can you enter a perfectly competitive market and build something where nobody can beat you?
-How to build a monopoly in a competitive market?
-How to find out your niche?
-How to build a brand which can set you apart from competitors?
-Journey of Lenskart, how does lenskart build another organisation inside their own company?
-Lessons on building a startup from 0 to taking it to 2 billion dollar

Peyush Bansal is an Indian entrepreneur and co-founder of the eyewear retail chain Lenskart. He founded the company in 2010 along with Amit Chaudhary and Sumeet Kapahi. Before Lenskart, Bansal worked in the United States at tech giant Microsoft. In 2007, he decided to quit his job and return to India. He built Lenskart from scratch, and today, it is one the biggest eyewear stores in India. In 2020, Lenskart entered the unicorn club and had a valuation of over $1 billion. Recently, in 2022, Peyush Bansal became part of Shark Tank India. At just 36 years old, he has become one of the most successful entrepreneurs in the world and a judge at the Shark Tank Show.

In this episode we have discussed about startups, entrepreneurship and his journey of Shark tank. Watch this episode till the end to know complete details.

Peyush Bansal's
Social Media Handles ⤵︎

Instagram @peyushbansal
https://www.instagram.com/peyushbansal/

Twitter @peyushbansal
https://twitter.com/peyushbansal

Linkedin: https://www.linkedin.com/in/peyushbansal/

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🎧 Listen to Figuring Out Episode with Peyush Bansal On Spotify: https://open.spotify.com/episode/3vvKB4X8bs23tNG6NfL92r?si=f27b767c8ce242da

🎧 Stream Figuring Out episodes on Spotify:
https://open.spotify.com/show/736rhmW7vilNgkFFo8aDz4

📺 Watch Figuring Out episodes on YouTube:
https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ

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Timestamps:

00:00 - Introduction
02:53 - How did Lenskart start?
05:23 - Piyush’s meeting with Bill Gates
06:18 - What differentiate Bill Gates from other leaders?
08:06 - Early days of Lenskart
09:40 - How to validate your business idea?
14:30 - How to make customers trust your product?
18:47 - Marketing of Lenskart
20:34 - Start with a Why or What?
21:22 - How to make employees connected with your why?
25:21 - How to build organisation culture?
29:36 - When did John Jacobs start?
30:41 - Blue Rays Spects by Lenskart
34:06 - How to kill the fear of being stupid?
35:14 - Experience of meeting Founders of same industry
38:03 - Why should we never be satisfied?
43:47 - How to market to Indian customers?
48:09 - Top 3 qualities of an entrepreneur
52:29 - Favourite Shark of Piyush
53:58 - Learnings from Shark Tank India
56:22 - Speed Vs Perfection
56:40 - How did Piyush get into Shark Tank India?
59:36 - Why didn't Piyush want to do Shark Tank?
1:01:35 - Next big opportunity to build a unicorn?
1:03:41 - Conclusion

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My gear for shooting this video:

Canon EOS 200D II 24.1MP DSLR Camera: https://amzn.to/3GuiPFK
Canon EF50MM F/1.8 STM Lens: https://amzn.to/3WZOSoi
Canon EF-S 18-55mm f/3.5-5.6: https://amzn.to/3ZpKBMy
Yunteng Aluminium Tripod (Vct-690, Black): https://amzn.to/3ItEzV0
Zoom H6 All Black (2020 Version): https://amzn.to/3irUCIf
Shure SM7B Cardioid Vocal Dynamic Microphone: https://amzn.to/3GPimiM
Shure MV7 USB Podcast Microphone: https://amzn.to/3Xjy63d
GODOX SL150II 150W LED Video Light: https://amzn.to/3XeN0aL

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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

To Know More,
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.