First we'll talk about the difference between discovery and intent marketing, how to use the different advertising channels like Facebook ads, Instagram ads, Google Search, YouTube, etc. Then we'll talk basic metrics like reach, frequency, CPM, good ads and bad ads, how to A/B test, and a whole bunch on advertising algorithms.

Finaly, we'll round it out with classic ad writing techniques and the psychology of advertising, and we'll get into fun stuff like like meter, phonemes, rhetoric, and even literary devices like chiasmus, antimetabole, anafora, and a lot more.

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Have questions? Reach out!
https://www.tylerharman.com/
https://www.raddadco.com/

About the Seminar:
A while back, we did a full-day Marketing for Founders seminar for early stage founders and owner/operators. There’s a lot of really great insights in here from years of growing startups that I think any founder might find valuable. I’ve used these exact concepts for years and helped grow several companies from tiny startups into hundred million dollar brands.

We cover just about everything in this seminar from general strategy, branding, and common issues I see every day. There’s a whole section on a bunch of dangerous marketing landmines to avoid. Then we’ll get get into psychology, behavioral economics, sales strategies, and plenty of discussion on advertising. We talk about old school fundamentals and "new school" stuff like marketing algorithms.

This is for people from all industries, tech, ecommerce, film and entertainment, and small local businesses. Whether you’re bootstrapped or raising money, if this is your first company or your 5th company, there’s value in here for you.

But most importantly, this is all through the perspective of a founder or owner/operator, not as a marketer.

Last thing:
Most founders “get lucky” and stumble upon 1 or 2 things that become instrumental to their success. The problem is, usually they have to learn these lessons, and that’s usually, a hard lesson. And it’s over years and years of accumulating these little pearls of wisdom. So what I’ve done is, put together a nice long list of hundreds of these “potentially instrumental” ideas for you.

Now, obviously not everything will be applicable to you, but I bet more is applicable than you might think. You’re going to get some inspiration for ideas to try out in your business, maybe even a breakthrough. But at the very least, hopefully some things that can save you a bunch of time and money.