“He has never said this, but I’ve watched it. You have 30 seconds to make your point.”

What Elon Musk has been doing at Twitter since he took over the company isn’t new – he’s used the same management strategies when he took over Tesla and when he founded SpaceX.

The Wall Street Journal spoke with three former employees to better understand Musk’s management playbook.

Illustration: Ryan Trefes

0:00 Elon Musk is known to be intense among employees
0:48 Elon Musk’s history of rallying staff behind a compelling mission
2:19 How Elon Musk uses his idea of ‘hardcore’
4:56 Musk’s ‘special forces’ hiring mentality
5:56 Musk ups financial stakes to motivate workers

#ElonMusk #Twitter #WSJ