Learn the process to create beautiful designs just like this. Enroll in my online industrial design course, Form Fundamentals. https://bit.ly/335vsqO . This video explores the industrial design process, from napkin sketch to prototype. I talk about formulating a product design goal, creating design criteria, starting with crude napkin sketches, and finally going into 3D CAD. The final result of all of this effort is a CNC'ed bass guitar prototype.

I've gotten MANY comments asking when/where you can buy the bass. If you're interested, click the link here to get notified when the instrument is ready: https://www.studioello.com/bass-notify

Big shout out to Two Cherries Instruments for CNC'ing this bass guitar for me. Check out his channel on YouTube: https://www.youtube.com/c/TwoCherriesIns

Industrial design sketching, Product design development, CNC, 3D CAD, Industrial Design, Visual Storytelling, Design Language, Form

Time Stamps:
0:00-0:35 Introduction
0:36-2:50 Identify the Problem
2:51-3:43 Creating a Design Goal
3:44-4:27 Prototyping
4:28-5:00 Establish Design Language
5:01-10:00 Concept Sketches
10:01-11:20 3D CAD
11:21-12:20 Cultural Contexts
12:21-13:21 Neck Design
13:22-16:27 Final Fabrication
16:28-17:41 Is it Comfy???

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PLEASE NOTE: There are other luthiers doing things within the realm of ergonomic guitars. This video sorta makes it seem like I'm the only person doing this, and that is not the case. This design is just my take on it. I just wanted to point this out!

John Mauriello has been working professionally as an industrial designer since 2010. He is an Adjunct Professor of industrial design at California College of the Arts. All content was written and edited by John Mauriello.