The Metaverse is one of today’s most rapidly evolving phenomena. It is misunderstood, overused, and misapplied. More so in a business context. Lazaros provides us with a perspective of how the user experience of gaming will drive the Metaverse, in line with the rapid evolution and merging of technologies such as 5G, Machine Learning, IoT, Cloud, Batteries and Graphical Processing. Lazaros practically describes how Digital Twins will be the way businesses will be run in the future, a move away from more traditional mediums, and how business leaders can structure their thinking to make practical sense of this concept. A not too distant, or ‘virtual’ reality. Lazaros Karapanagiotidis has spent his career in Digital Strategy development and implementation, eCommerce, Digital Product Development, Marketing, and Enterprise Transformation. He is interested in making sense of what "Digital" means, and how it applies to everyday life for businesses and consumers. His passion is in leveraging data to drive business outcomes and is a regular writer on topics impacting the fourth industrial revolution. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx