Learn The 22 Immutable Laws of Marketing by Al Ries and Jack Trout in this animated book summary. Video by OnePercentBetter.

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** SUMMARY **
Al Ries and Jack Trout help us understand why brands win with these 22 laws for understanding and dominating in the global marketplace. These laws are timeless lessons. Violate them at your own risk! What are you waiting for? Watch The 22 Immutable Laws of Marketing Summary!

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** HIGHLIGHTS **
Law 1: Leadership
Law 2: The Category
Law 3: The Mind
Law 4: Perception
Law 5: Focus
Law 6: Exclusivity
Law 7: The Ladder
Law 8: Duality
Law 9: The Opposite
Law 10: Division
Law 11: Perspective
Law 12: Line Extension
Law 13: Sacrifice
Law 14: Attributes
Law 15: Candor
Law 16: Singularity
Law 17: Unpredictability
Law 18: Success
Law 19: Failure
Law 20: Hype
Law 21: Acceleration
Law 22: Resources

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Please watch: "The 50th Law by Robert Greene and 50 Cent ► Book Summary"
https://www.youtube.com/watch?v=66NKywmi0Zs
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