This talk was given at a local TEDx event, produced independently of the TED Conferences. Where do Breaking Ideas come from? How can we have them? During this talk, Ferdinando will share a few magic secrets to make Breaking Ideas happen.

Ferdinando Buscema is a Magic Experience Designer, a corporate specialist designing "magical experiences" for organizational growth.
With a background in mechanical engineering, humanistic psychology and hermetic traditions, Ferdinando has been chosen as a partner by important multinational companies to create high-value training and edutainment events. He is a credited performer at the World Famous Magic Castle in Hollywood, the most exclusive stage for magical entertainment.

About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)