The holy month of Ramzan marks the spirit of goodness. To spread the feeling of empathy, care and neki (goodness) among people, Future Group’s Big Bazaar hypermarket chain had launched a television commercial ‘Neki Mubaarak’ (Best wishes of goodness) in keeping with the brand’s promise of ‘Making India beautiful’.

The campaign comes as an extension to Big Bazaar’s ongoing ‘Shubh Shuruaat’ campaign and attempts to touch its consumers with ‘Neki Mubaarak’ (best wishes of goodness). With the brand’s mandate of ‘Making India Beautiful’ and over 180 million Indians fasting this month, the campaign further reinforces the brand’s inclusive nature and amplifies their commitment of celebrating moments dearest to all the customers.

Credits:

Agency: DDB Mudra West

Chairman & CCO: Sonal Dabral

President - West: Rajiv Sabnis

National Strategic Head: Amit Kekre

Planning Team: Mehak Jaini, Jigeesha Nayyar, Neha Damle

Account Management: Sanjay Panday, Pulin Parekh


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