Are You A Luxury or a Commodity
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In this Alux.com video we will be answering the following questions:
What’s the difference between a luxury brand and a commodity?
What are the traits of a luxury brand?
What makes something a luxury?
What defines a luxury?
What are the features of a luxury product?
What are the traits of a luxury product?

00:00 - Intro
00:51 - Luxury is Exclusive
01:47 - Luxury goods rely on Heritage and Reputation
02:37 - Attention to image, detail, and craftsmanship
03:21 - More demand than supply
04:07 - Polished & Refined
05:57 - Strong Brand Identity
06:39 - High Profile Association
07:08 - It’s about the experience
07:49 - Elitist & Status elevating
08:52 - Timeless & Consistent in Excellency
10:24 - Innovating while Rooted in Tradition
11:09 - Eccentric
11:59 - Tailored & Personalized
12:56 - Sensual
13:42 - Focused

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