Search ADs Guide: https://www.youtube.com/watch?v=J6-lpJY1WVM

Find out how to launch SKAGs search campaigns to lower your ad costs while profitably getting sales consistently. Follow me on Instagram: @dedicatedyoung

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✔️ FREE Shopify Google Ads Course Playlist: https://bit.ly/2TTAd0D

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It's no secret that Google Search ADs are much more difficult to run and make profitable. However, this does not mean that it cannot be done. One specific type of campaign I recommend Google ADs users to run are SKAG campaigns.

Don't get too anxious by the acronym; SKAGS simply means single keyword ad groups. This is very similar to launching a Facebook adset with just one single audience. There are both benefits as well as downfalls to this.

Some benefits include having much more control, lower wasted ad spend, easier manageability, and less confusion for Google's algorithm. However, there are also downfalls associated with SKAGs. Some of these include lower room to scale, jumbled up ad groups, previous Shopping ADs data required, and possibly lower scalability.

However, I still personally use and recommend SKAGs as they can easily add 20% more sales to your overall funnel.
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☑︎ Google ADs Description Template: https://bit.ly/2NGuFlD

☑︎ Month By Month Products Guide: https://bit.ly/2G3LWks

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