Aric Dromi came to Bulgaria driven by love. So he challenges us to look beyond the obvious and appreciate Bulgaria for what it is. He focuses on the advantages and offers a plan on how to rebrand one of the countries with greatest potential in Europe.
Aric Dromi's mission is simple: to encourage society to question the narratives through which we experience our world, and to use that mass of critical thinking to enable conversations. Discussions that will elicit the change and will better prepare humanity for the enormous challenges that lie ahead. Aric spent 10 years working as the in-house futurologist for Volvo cars. His main task was to study current trends and their social and economic potentials and tell stories about eventual futures that can happen. He designed experiments that can help the company explore and map connections, actors and trends in regards to what should be its place in a given future. Aric is also the co-founder of H359, an innovation hub with a unique approach, designed to help Bulgarian companies grow in the global marketplace, and international companies invest and expand in Bulgaria. Professional troublemaker, futurologist and digital philosopher - this is how Aric sees himself. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx