Saffron can cost $3,000 a kilogram, making it the most expensive spice in the world. In Kashmir, growing saffron has been a part of the cultural identity for millennia. But what was once a booming crop for this region, has become a risk. Drought, floods, political conflict, fake saffron in the market, and a faltering government mission to help have left farmers struggling. The newest generations of farmers make a fraction of what their grandparents did off saffron. Many farmers now face a tough question: Do they continue farming the valuable spice? We go to the Indian-administered part of Kashmir to find out what caused this saffron crisis.

MORE BIG BUSINESS VIDEOS:
How 1.5 Million Aloe Vera Leaves Are Harvested A Week | Big Business
https://www.youtube.com/watch?v=WbiNr_b7oZk
Why The World’s Most Popular Banana May Go Extinct | Big Business
https://www.youtube.com/watch?v=nhPEErJnErU
How Over 2,000 Tons Of Gulal Are Produced in India For Holi | Big Business
https://www.youtube.com/watch?v=Uj90lnAjbw0

------------------------------------------------------

#Saffron #RedGold #BigBusiness #BusinessInsider

Business Insider tells you all you need to know about business, finance, tech, retail, and more.

Visit us at: https://www.businessinsider.com
Subscribe: https://www.youtube.com/user/businessinsider
BI on Facebook: https://read.bi/2xOcEcj
BI on Instagram: https://read.bi/2Q2D29T
BI on Twitter: https://read.bi/2xCnzGF
BI on Snapchat: https://www.snapchat.com/discover/Business_Insider/5319643143
Boot Camp on Snapchat: https://www.snapchat.com/discover/Boot_Camp/3383377771

Why Fake Saffron Trafficking Is Destroying The 'Red Gold' Industry | Big Business