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In this Episode we have the pleasure of having the CEO of DISRUPT X, Gidyon Lankers on the show. He is 26 years old, grew up in Nelspruit and studied at Vega in Durban. He
started his digital marketing business in 2020 and has worked with brands like Investec, Old Mutual, OUTsurance, The Glenlivet. He is passionate about content marketing, lead generation and brand building. We talk about how Gidyon got into his business and what is digital marketing. Gidyon explains how he creates content, defines earch engine optimization and talks about the importance of keyword research. We chat about the challenges that are faced when starting a digital marketing business and dive into lead generation and how it works.


CHAPTERS

0:00 - Intro
1:16 - Gidyons Business
3:10 - What is digital marketing
5:50 - Creating Content
7:28 - Search Engine Optimization
9:07 - Keyword research
13:49 - Challenges when starting a business
20:50 - Lead Generation
23:35 - Advice to people who want to start a digital marketing business
25:33 - Hustlers Global
28:53 - Outro

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