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HOW TO ACCELERATE DEMAND GENERATION

To drive a consistent demand you should:

1. Regular connect & engage with the target accounts

2. Add non-sales touches to your cadence

3. Share your expertise in a short and actionable format

It requires 100% involvement of your sales team as consistency is a prerequisite of a successful campaign.

The last point usually becomes a bottleneck.

Sales & executives usually deprioritize content creation and for several reasons:

- Lack of skills/knowledge
- Lack of time
- Lack of big picture

I sat down with Denis Yu to discuss how to fix the bottleneck. As a result, we had an actionable training that shows:

- How to run awareness & nurturing ads for just $1/day for ABM programs
- How to warm up the buying committee of target accounts without fancy martech software and 5-figure budget
- How to accelerate demand generation and solve the content creation bottleneck for sales and executives