What does it mean to practice community medicine in a small, rural, Appalachian town? Dr. Jonathan Piercy challenges professionals to consciously be a part of their communities, by hiring, investing, serving, and living locally. Dr. Jonathan Piercy is a physician and educator, leading the way on best-in-class rural medical education with an emphasis on evidence-based medicine. He finds time on the side to delight worldwide audiences with his ukulele skills. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx