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instagram - https://www.instagram.com/jordanatheresa/
twitter - https://twitter.com/jordanxtheresa
my podcast - https://www.youtube.com/channel/UCT7LVfpCsULPpBOXIoK_ACg

sources:
How 9/11 convinced Americans to buy, buy, buy - https://www.vox.com/the-goods/22662889/september-11-anniversary-bush-spend-economy
The rise of conscious consumerism - https://www.cosmeticsdesign-europe.com/Article/2019/11/19/Conscious-consumerism-important-focus-for-cosmetics-beauty-and-personal-care-2019
Why Is TikTok So Obsessed With the "Clean" Beauty Look? Honestly, I'm Over It - https://www.allure.com/story/clean-look-tiktok-beauty-trend
What Is the ‘Clean Look’ on TikTok? - https://www.thecut.com/2021/11/tiktok-clean-look-beauty-trend.html

time stamps:
00:00 - intro
04:20 - beauty trends of the 2010s
12:20 - the excessive makeup collections of the 2010s
14:08 - why was owning excessive and wasteful amounts of makeup so popular?
22:38 - makeup trends & beauty standards
24:40 - post 9/11 consumerism
30:00 - the rise of clean makeup

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jordantheresa@colossalinfluence.com