This event took place at #WTM14, ExCeL London on Tuesday 4 November.

This session looks closely into 'The Rugby World Cup 2015' that is planned to be hosted in England in 2015. The event over 6 weeks is one of the worlds largest sports events and a major catalyst for sport tourism in the host countries. The 2011 RWC in New Zealand was the launch pad for a wide scale national sport tourism strategy and resulted in significant sport, economic, social and promotional benefits for the host country. Former Lion, Captain of Ireland and director of W2 Consulting, Keith Wood will lead a discussion on the potential for sport tourism using the case study of England’s 2015 Rugby World Cup.