College athletes are beginning to think like professionals when developing their brands and pursuing sponsor deals due to the NCAA's recent authorization of name, image, and likeness (NIL) rights. Since they can now also make a sizable income through endorsements, the distinction between college and professional athletes has vanished.

While having the exceptional athletic ability is still essential, sponsors are now looking for athletes with positive attitudes, spotless backgrounds, and active social media followings – for this reason, digital branding should be a priority in an athletes path to success.

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