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Today we're interviewing Reed Duchscher, MrBeast's Manager and CEO of Night Media.

Check out Reed's Podcast, Creator Economics
https://www.youtube.com/c/CreatorEconomics

00:00 Who is MrBeast's Manager, Reed Duchscher
01:02 Thanks to NordVPN
02:14 MrBeast's Formula for viral videos
04:03 How Mobile Games saved MrBeast
05:43 What makes MrBeasts special
08:40 How Squid Game changed MrBeast
13:45 Hard Lessons from the Beast Burger Launch
15:38 Why risk so much?
17:12 How MrBeast built Feastables
20:05 What is the creator business revenue model?
23:09 How do managers get paid?
24:32 What do creators not understand about managers?
25:08 The difference between managers, agents, and presidents
27:48 The Network Effect
28:37 MrBeast Hitting 100M subscribers
30:11How creators should prepare for a recession
33:20 The problem with TikTok, Reels, and Shorts
37:39 MrBeast's character development
41:06 Videos MrBeast didn't upload
44:24 What Reed Duchscher looks for in a creator

Editors:
Chris Schwaar
Jesse Leon

Graphics & Animation:
Chris Schwaar

Production Coordinator:
Marilyn Haigh

Special Thanks:
Reed Duchscher
Night Media


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We’re Colin and Samir, creators based out of Los Angeles California. We make videos about the creator economy, and the lessons we’ve learned over 10 years of being on YouTube. We also interview creators and try to get to the bottom of what’s working on YouTube and where the creator economy is headed.


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