Public employees have unique insight about how technology can improve citizen service and boost productivity—but convincing leadership and city council to buy in is the tricky part.

In this presentation, Melissa Henley, Director of Marketing Communications at Laserfiche, and Katie Burke, Government Program Strategist at Laserfiche, teach departmental champions how to build a case for implementing new technology in their offices.

Watch to learn how to:

- Identify key stakeholders and the roles they play
- Define business needs in a persuasive and compelling manner
- Identify areas of value that the project will provide
- Address objections from decision makers