About This Talk

Rob Cotter started with the most fundamental problem of cycling to work: How could the cyclist arrive at work minus the sweat and the smells? To solve that problem, Cotter created a vehicle that relies on solar power to get you to work in the morning and pedal power for the trip home.

About This Speaker

Cotter is the founder and CEO of Organic Transit, a North Carolina company that says it has designed "the most efficient vehicle on the planet," the Elf, which gets 1,800 miles per gallon. The Elf is a hybrid that runs on solar electric and pedal power, and it's suitable for commuting, short-haul deliveries and other local transportation needs.

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