Rosetta President Tom Adamski explains how communities and relationships are transforming the way companies do business. Tom drives Rosetta's fast growing Commerce business and oversees Marketing and Business Development; Technology and Creative & Customer Experience, including the integration and operational implementation across all verticals; and the Technology & Telecommunications and Emerging verticals. His unique perspective regarding the interplay of branded content, technology platforms and connected devices is a key differentiator for Rosetta in how the agency creates the total user experience between brands and consumers across touch points and over time.

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)