Sean Vosler got his start in web development building sites for people and became known as Sean ‘WordPress Guy’ Vosler. That transitioned into a copywriting career and years of working with folks such as Lewis Howes, Tai Lopez, Frank Kerns, and Alex Becker. He would actively search out interesting people and study them.

In marketing, the best way to use a story is to wrap the lesson of our offer or product into that story so we can give them a lesson or experience that teaches them and gives them that a-ha moment, so they don’t have to go through that headache that we went through.

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Don’t forget to check out the blog post and grab your “Action Guide” for this episode:
https://evergreenprofits.com/sean-vosler-power-of-storytelling/

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Subscribe to the Podcast:

iTunes: https://podcasts.apple.com/us/podcast/the-hustle-flowchart-podcast/id1199620245
Spotify: https://open.spotify.com/show/79cgJV3a2FmBJP8z1oz9Fa?si=RZcex8LFTHe3PpSoX4_ZhQ

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Today’s episode is with one of Matt’s oldest friends in the digital marketing space, and was a long time coming. Sean Vosler is a king of social media, and he’s got a beautiful book called 7 Figure Marketing Copy. He dives into copywriting philosophies and strategies and he’s going to talk all about that on this episode and how he was able to sell 25,000 copies of his book without ever using Amazon. We also talk about how he designed the book, copywriting strategies, his ideas on ClubHouse, our ideas on knowledge management, and reading books. You’ll also learn a lot about storytelling and if you are into nerdy digital marketing, you are really going to dig it.

“Whatever it is that you are selling, try to think of the outcome of that, and focus on selling that as opposed to the thing you’ve been selling and you can increase your rates quite a bit.” - Sean Vosler 

Some Topics We Discussed Include:

• Why it’s a good time to be missing a tooth
• From WordPress to the world of copywriting
• How to give your prospects the experience of story so they will get that a-ha moment 
•  Why you need to at least the basics of copywriting which will factor into every aspect of your life
• How Sean was able to connect with high level marketers and have them eager to use his services
• How to empathize with your prospects so you can better understand their problems
• Why you’re going to be re-reading The Tortoise and the Hare after this show
• Tactics for knowledge management and digesting what you discover even quicker
• We talk about the Theory Of Constraints and how it helped Sean sell his product
• What does a big horned beetle have to do with selling info products? 
• How to sell 25,000 books without using Amazon

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Episode Highlights:

0:00 Intro
4:17 Giving Value Up Front
13:12 Focus On The End Result
16:04 Deal Structure
20:47 Why You Should Study Copywriting
31:46 Getting Better At Telling Stories
38:48 Studying Copywriting Basics
54:56 Searching For The Eureka Moment
1:08:12 Selling 25,000 Books
1:22:50 Outro

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About Hustle and Flowchart:

Joe Fier & Matt Wolfe are the co-founders of Evergreen Profits and absolutely LOVE showing people how simple it really is to get seen online in competitive industries. They get pumped up to share their system of driving targeted traffic that turns into leads and sales to business owners who want to scale (but have failed in the past). They aren't an agency (they're pretty much the anti-agency).

They started in business together 13 years ago and haven't stopped learning, testing, and scaling since.

They also started their podcasting career in 2010 and it's been their passion ever since. Now they have a fast growing digital marketing podcast called Hustle and Flowchart. It gives listeners an opportunity to learn uncommon ways to live and work that allow for a happier and more profitable life.

Today, Matt & Joe focus on growing their show, putting a ton of free value into the world, and investing and advising in digital businesses and podcasts.

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#SeanVosler #StoryTelling #7FigureMarketingCopy