EP21| Jinny Oh (Wandr) - How product strategy and UX design impact churn |
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Today on the show we have Jinny Oh, Founder of Wandr Studio, a product strategy and UX design firm.
We chatted about how Jinny built a multi-million dollar business as a digital nomad and her motivations to build a remote company. We also discussed how Wandr helps SaaS companies tackle churn through product strategy and UX design, how to test your ideal customer personas before building a product, and the importance of having a solid information architecture to avoid build a Frankenstein product. Jinny also shared how product copy impacts product design, how to conduct a usability audit, and how to effectively roll out a product redesign without impacting the existing users experience. Subscribe to our newsletter: churn.fm/episodes or follow us on Twitter: https://twitter.com/churnfm |