Brands & Branding Online with Sean Duffy |
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Here we'll look at one of the most challenging problems in brand management - defining exactly what a brand is. We'll discuss branding, the activity of working with that brand and managing it, and lastly the objective of branding; brand equity.
This lecture is part of the course Internet Marketing, Brands and Consumers at Lund University. Get the full lecture transcript here: goo.gl/TOBpRH |