In an evening of salty conversation about fonts, fairy tales, and what it takes to make it in graphic design, Paula Scher and Ellen Lupton share ideas from their latest books.

Ellen presents “Design Is Storytelling,” a practical guide to narrative techniques and the psychology of looking. Published by Cooper Hewitt, Smithsonian Design Museum, Lupton’s handy new design manual celebrates action, emotion, and sensation as design’s most potent ingredients. Buy a copy of “Design is Storytelling” here: http://www.strandbooks.com/index.cfm?fuseaction=search.results&includeOutOfStock=1&searchString=ellen+lupton+design+is+storytelling

Paula is the subject of “Works,” a stunning 520-page chronicle of her four-decade career in design. Published by Unit Editions, Scher’s tome makes a rare bookstore appearance tonight at the Strand. Buy a copy of “Works” here: http://www.strandbooks.com/index.cfm?fuseaction=search.results&includeOutOfStock=1&searchString=paula+scher+works

Paula Scher is a principal in the New York office of Pentagram, where her clients have included Citibank, Microsoft, Bloomberg, Shake Shack, MoMA, Tiffany & Co, the High Line, the Public Theater, the Metropolitan Opera, and the Sundance Institute.

Ellen Lupton is a writer, curator, educator, and designer. She is Senior Curator of Contemporary Design at Cooper Hewitt, Smithsonian Design Museum in New York City. Lupton also serves as director of the Graphic Design MFA Program at MICA in Baltimore, where she has written numerous books on the design processes, including “Thinking with Type,” “Graphic Design Thinking,” “Graphic Design: The New Basics,” and “Type on Screen.”

Recorded November 14, 2017