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Known for its heartwarming ‘daag acche hai’ ads, detergent brand Surf Excel is now facing criticism over a new advertisement ahead of the Hindu festival of colours – Holi. Recently, the brand aired its advertisement set around Hindu-Muslim harmony, but many appeared divided over concept.

Soon after the ad was shared on the HUL Twitter handle, people objected to it by saying it hurt sentiments of Hindus and portrayed the festival in bad light.

Surf Excel’s minute-long Holi ad ‘Rang Laaye Sang’ (colours bring people together) features two kids, a young Hindu girl and a Muslim boy. The girl dressed in white, rides on a bicycle along and challenges neighbourhood kids to splash her with Holi colours. It is later revealed that it was in order to protect her Muslim friend who had to go to a nearby mosque for prayers. However, the parting note by the girl ends with a heartwarming “baad me rang padhega (will colour you later!)”.

So watch my reaction to the video Surf Excel #RangLaayeSang | This Holi, let colours bring us together! by Surf excel

ORIGINAL VIDEO LINK : https://www.youtube.com/watch?v=Zq7mN8oi8ds

#BoycottSurfExcel #SurfExcel





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