Consumers are not aware enough about the negative impact of sustainability within the fashion sector. It will become clear that the fashion industry needs a systematic change. Consumers are the key driver for this development. The presentation gives overall solutions and guidelines how each person can contribute to this change.

Strähle is a full-professor for International Fashion Management at Reutlingen University in Germany. Professor Jochen Strähle is an international fashion management specialist trained at Friedrich-Schiller-University Jena (G), Universidade de Coimbra (PT), and the University of London/Paris (UK/F). He holds a Master and a Ph.D. in Business Administration/ Intercultural Management.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx