Guest Expert: Cara Loffredo, Boston Women’s Market Co-Founder
Where: Zoom

Facebook and Instagram advertising can be a confusing and daunting landscape for any business owner no matter the size. In this workshop, Cara will be discuss strategies and tools you can begin using and testing today. We’ll also dive into the ad builder itself to learn how easy it can be to create ads.

Helpful Links we discussed:

Create Your Business Manager Account:
https://business.facebook.com/overview

Add a Facebook Page To your Business Manager Account:
https://www.facebook.com/business/help/720478807965744?id=420299598837059

Create a Pixel from Your Business Manager Account:
https://www.facebook.com/business/help/314143995668266?id=1205376682832142

Facebook Ad Library: https://www.facebook.com/ads/library/

Facebook Ad Mock-up Builder: https://www.facebook.com/ads/adbuilder

Meta Blueprint: https://www.facebookblueprint.com/student/catalog