Hi, I'm Alex Stage and I'm the director of SEO here at Click Here Digital. And today we're going to talk about A.I. Tools. Today we're going to be talking about a content assistant tool. And what this tool does is it helps us in the research and development phases of writing content that actually ranks for Google. This tool is called Frase. Frase helps us whenever we're building out a topic, we're building on a landing page.
We've decided what the landing page needs to be about. We've identified a gap between us and our competitors, and then we use this tool to see what's ranking for the topic that we're trying to attack. So if we're a law firm, we may try to attack a keyword like Baton Rouge personal injury attorney. We can put that into a tool like Frase.
Frase will give us the top 20 results for that given topic that we're trying to rank for. It will analyze those pages and identify the things that Google has decided will help you rank. We then take that information. We take research and development on our own, finding facts and figures that matter for this topic. And we combine all of that and we can create an incredible piece of content that actually moves the needle, that actually brings in traffic, that converts to a lead, that converts to a sale.
So Frase.IO is an awesome piece of content that we use every day. Thank you for tuning in. We'll see you next week.