Dan's talk explores his reaction to Bill Bernbach’s famous provocation that communicators must focus on ‘Unchanging Man’ - because people don’t fundamentally change. HeyHuman’s belief was this: ‘Unchanging Man’ simply couldn't stand in the context of the digital age. Watch Dan to share his odyssey into neuroscience to prove Bernbach wrong. What he discovered not only surprised him, it will change the way you see your own behaviour and how we communicate in the age of information overload.

Dan is a strategy leader at HeyHuman, a communications agency reshaped by behavioural science. He has 20 years of experience in creative and planning roles, and has spoken at conferences such as SXSW, Cannes and AdWeek.

This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx