On Thursday, June 22, the 2023 Las Vegas Auction began, marking 15 years of the World’s Greatest Collector Car Auctions in the Entertainment Capital of the World. Barrett-Jackson curated an electrifying experience, captivating bidders and guests alike in the West Hall of the Las Vegas Convention Center.

The collector vehicle sales on Thursday showcased several styles ranging from muscle cars to SUVs. Lot 104, a 1973 @ford Mustang convertible and a 1981 Pontiac Firebird Trans Am (Lot 136) were in the spotlight, followed by a 1960 @Chevrolet Impala custom sedan (Lot 151). Modern collectibles, including a 2022 Ford Bronco (Lot 138) and a 2005 @bentleymotors Continental GT (Lot 75) demonstrated emerging trends among collectors. Another star of today’s auction was a 1982 Ford F-350 custom pickup (Lot 123) that rumbled across the block on its 10-inch lift kit.

Adjacent to the auction arena, over 50 sponsors and exhibitors enticed numerous shoppers, offering everything from a Transformers statue to log home builders and estate jewelry. Guests also had the pleasure of experiencing the vibrant Barrett-Jackson Fan Zone. Thursday’s entertainment included a performance by Robin Wilson and Jesse Valenzuela of the Gin Blossoms, presented by @HGVTV. Fans also had the opportunity to meet and greet Miesha Tate, the former @ufc Bantamweight Champion, as well as Professional Bull Rider Dakota Louis. ReRide, the PBR mascot, was also on hand to entertain guests. Other attractions in the Fan Zone included a UFC green screen “walk-out,” a @Formula1 Las Vegas Grand Prix 2023 display, a mechanical bull and a supersized claw machine.

The atmosphere at the Barrett-Jackson Performance Track was electric, as guests immersed themselves in thrilling rides that sent their adrenaline soaring with professional drivers behind the wheel of the latest @toyotausa Supras, @Dodge Chargers and Challenger Hellcats. Adjacent to the track, guests were able to participate in the @LucidMotors Driving Experience. This unique opportunity offered demonstration rides and drives down the Las Vegas Strip in a new Lucid Air.

The morning started with the @DrivenProject, which offered “supercar therapy” in a vehicle parade across the auction block. A dozen courageous children battling serious illnesses were introduced on the auction block by Barrett-Jackson television personality Rick DeBruhl. The supercar co-pilots received heroes’ welcomes, with each supercar making a special stop for a commemorative photograph. Following this onstage experience, the co-pilots enjoyed a memorable cruise on Las Vegas Boulevard, riding in an array of exceptional vehicles that included Lamborghinis, Ferraris, McLarens and even a Corvette. They then returned to the West Hall, where a day filled with family fun awaited them at the auction, complete with a scavenger hunt.

Watch the Thursday Television Broadcast: https://youtu.be/aQ7eakymacM

Consign Today: https://consign.barrett-jackson.com/

Day One Las Vegas Recap: http://bit.ly/LV23-Day1

See more auction highlights: https://www.barrett-jackson.com/Media/Home/Reader/barrett-jackson-las-vegas-lights-up-entertainment-capital-of-the-world-with-30-8-million-in-total-auction-sales-raises-865000-for-charity/

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Welcome to the Official Barrett-Jackson YouTube channel. Since 1971 we’ve been the leader of collector car auctions and automotive lifestyle events. We’re here to celebrate the love of all things cars, taking our audience on the road and up onto the auction block. Subscribe to the Barrett-Jackson YouTube Channel for definitive coverage and highlights of The World's Greatest Collector Car Auctions – as well as a look behind the scenes, exciting in-house builds and more. We can’t wait to share the Barrett-Jackson experience with you!