There is nothing in this world that connects us more to ourselves and our community than music. As live music prices increase due to production costs, inflation, and venue closures, it’s never been more important, as citizens and music lovers, to play an active role on how culture is created and how talent and music is discovered. So, as we think about the future, how do we become curators of culture and music discovery while building relationships that endure the test of time? Beatriz Ayala-Muñiz is a spark plug; her love for life permeates everything she creates. She is the ultimate connector of people, experiences, and ideas. A community enabler, Bea is the Founder and CEO of Musicasa, a Techstars Music company, creating a community-powered marketplace connecting music lovers through highly personal home concerts. She’s also a music curator, world traveler, lover of all things adventure & the outdoors, and a former award-winning advertising executive from Puerto Rico.

She spent 10+ years leading communication and branding strategies for world-class brands like Snickers, M&M’s, Bacardi, Pepsi, P&G, and Medalla Light across the US Hispanic market, Central America, and the Caribbean. A former D1 NCAA student-athlete, Bea is a proud graduate of Villanova University. She currently resides in Miami, Florida, and is a member of Miami Tech Life and Dreamers and Doers communities. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx