We’re giving you a first-hand look at the Smaato OTT/CTV Platform, and how to get started.

We’re excited to give you the inside scoop on our platform. This demonstration, run by our esteemed product manager, James Morris, walks through all relevant OTT/CTV terminology, and exactly how to make monetization simple. From learning all about ad pods and ad slots, to programmatic deal types, to setting up targeting parameters, your OTT/CTV questions will be answered.

In less than half an hour, you’ll get the insights you need to optimize your OTT/CTV monetization strategy with Smaato.

What’s Covered in this Demo Video?

00:00 Introduction
01:13 Overview of Covered Topics
02:20 Inventory Management and Reporting
04:10 Setting Up Live vs. VOD Inventory
04:49 Using Smaato’s In-House Server Side Ad Insertion Solution
05:48 House Ads and Ad Slates
06:49 Sending Content Information in the Ad Request
07:40 Creating Ad Pods
10:54 Assigning Pods to Pre-, Mid-, and Post-Roll Ad Breaks
14:06 Line Items and Unified Auction Strategy
14:37 Demand Types
15:45 Mediation
17:06 eCPM vs. Targeted eCPM
18:07 RTB Rules
19:01 Targeting
21:31 Creative Management
22:53 Adding Demand Sources
24:38 Adding Unified Bidding Line Items
26:17 Insights and Business Intelligence
27:12 Integration Options
27:56 Smaato’s Unique Platform Value-Adds
28:30 Conclusion