It is about time that we stop doing "Deceptive Cleaning". The onus is on each one of us to start managing our own waste to divert it from illegal dumping and burning and convert it into resource. Nupur , someone who ran on the tracks of Allahabad in her school days as an athlete in her, continues to run the tracks even now, however these tracks are towards the goal of creating social and environmental change.

After spending considerable time as business development professional, in Paris and Delhi, she took to her calling of clearing the earth up, in her own way. In 2012, Nupur conceptualized & started Pro Waste Concepts with the vision of creating a future without landfills.

Pro waste is beyond just providing services; They serve as “change Makers” towards improving the waste management practices using an holistic approach integrated with technology.

Nupur has successfully crafted many zero waste campuses out of institutions who had no clue what to do with their waste and has managed to divert about 70 tonnes of waste out of the landfills. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx