How to Build a Big Business from a Tiny Offer with Allie Bjerk

Many of us are battling with this situation: We invest precious time in creating and advertising our freebie, only to end up having an email list full of freebie hunters instead of future buyers.

But if not a freebie, what else will attract the right people to our email list?

Allie Bjerk has figured it out. Feeling miserable about her corporate job after her son was born, she came up with an escape plan: Become an entrepreneur and help her own clients manage social media.

At first she was amazed at how easy it was. Her client rooster was full, and she constantly updated her knowledge on Facebook ads and sales funnels to offer the best service she could. But her workload was unpredictable. She was living client to client, and when a payment didn’t come through, she found herself with her back against the wall: She either had to launch her own product, or close her business.

She didn’t have the email list size or the audience to sell a high ticket offer, so she came up with a new strategy and created a tiny offer instead, hoping to gain visibility and grow her business.

Over the course of the next eight months, she made $300K.

In this episode, Allie shares the strategy behind the tiny offer, how you can gain visibility by applying it and what you need to consider when putting your own tiny offer out there.

If you’re tired of putting freebies out there that attract the wrong audience, this is just what you need.

Show notes: Sigrun.com/417

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