In this episode, we cover Pre-Suasion by Robert B Cialdini. This is the Fourth and final book in our series on Human nature, which also includes Predictably Irrational, Influence, and Win Bigly.

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Till next time, be curious, be critical.


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Chapters:
0:00 Introduction
2:05 Importance of Attention
6:56 How Attention Works
8:34 The Power of Association
13:43 The Attractors of Attention
15:55 The Magnetizers of Attention
20:13 The Unity Principle
23:05 Book Conclusion
24:13 Series Conclusion


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If you’d like to talk, I’d love to hear from you what do you think about the book. You can get me at Twitter @TldrShow, or Instagram @tldrshow

Music
Coffee Break by Pyrosion https://soundcloud.com/pyrosion
Creative Commons — Attribution 3.0 Unported — CC BY 3.0
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